Slow Sunday Co.
Creating a brand new world for a clothing label… where everyday feels like a Sunday.
Sector
Retail
Scope
Brand Creation / Brand Strategy / Positioning / Creative toolkit / Photography treatment / Online styling / Print / Promotion
Sisters with a vision to create a retail brand were after an identity that reflected their Australian heritage and relaxed vibe, plus a creative direction that slowed down the pace of everyone’s day.
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We encouraged a brand environment that captured a feeling, those moments in time which reverberate for years to come. A soft colour palette brought in the nature of Australian bushland, with a little 28-parrot popping in to symbolise the cheery and happy attitude of the brand!
A strong - yet feminine - logo set the tone for the typographic style, whilst the use of the graphic arched windows, framed our glimpse into this aspirational weekend world. Combined with the colour palette and an authentic and natural approach to photography, we formed the basis for how the brand would communicate its message across all touchpoints, and for their adventures ahead.
