K Farmer Dutjahn Foundation
A charitable foundation with a mission to build healthy futures on Sandalwood country, attracting donor involvement through a revitalised brand and ongoing brand guardianship.
Sector
Community / Not for Profit
Scope
Brand Creation / Brand Strategy / Positioning / Website Design / Print / Promotion / Infographics / Illustration / Templates
With the growth of the Indigenous sandalwood industry, came the opportunity to also increase opportunities for the communities and Country around it. This once fledgling foundation was looking to clearly present its organised strategy and energised vision to potential donors.
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To begin, the identity was updated to establish a stronger connection to its founder, Dutjahn Sandalwood Oils, and allow its name to be abbreviated to the Dutjahn Foundation, where appropriate.
We then considered how to represent the brand strategy of “Bright futures on healthy Sandalwood Country”, and created a collection of graphic devices to bring an effervescent energy around Indigenous communities ‘coming together’ for a brighter future.
Concise infographics and well presented data formed a backdrop to the vibrant messaging, and demonstrated the structure and strategic operations of the foundation.
By delivering a consistently inspiring message, the foundation has been able to engage, retain and increase donations from organisations across North America, Europe and at home, in Australia. Securing its vision and manifesting their mission, now and for generations to come.
