Zane Taylor
When branding takes a step back, to allow 15 years of exploring various crafts become the focus.
Sector
Photography Services / Fine Art
Scope
Brand Creation / Creative Toolkit / Online styling / Marketing Materials
Migrating between the mediums of photography, interiors, food and fine art, Zane has always been passionately curious about her work. Showcasing each medium became an exercise of restraint, by never letting the design overpower her work.
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From simple colour palettes, verging on the monotonal, and classic typefaces we were particularly sensitive to finding the right balance between design and the work itself.
The identity of the photographic service offering was born out of a design from a turkish tile, connecting to Zane’s heritage, as well as mimicing the concept of a camera lens and the connectedness between parent and child.
Sometimes the most simple and effortless designs actually consume the most thought, as we seek to remove anything unnecesary from the design, without losing the essence of the whole.
