Silvalis
Working with a plantation investment company to communicate growth, reliability and diversification, for a future-focused business.
Sector
Corporate / Finance / Agriculture
Scope
Naming / Brand Creation / Brand Strategy / Positioning / Creative toolkit / Photography treatment / Online styling / Print / Promotion
With a 20 year track record, the directors of Silvalis were looking to reinforce their position as a proven provider that delivered a reliable and fully-integrated forestry platform.
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The process began with developing a new name for the business, followed by foundational strategy and positioning work.
We focused on how the essence of ‘growing value from trees’ would inform the creative, and turned to earthy tones and forest-based imagery to capture their honest and expert approach.
Thinking ahead, the identity was designed as a group logo, with the ability to deconstruct it to represent the individual sectors within the business. This provided a dynamic and vibrant unity across the group and gave the brand a broad platform from which to grow into the future.
